Innovation delivers higher exit value for companies backed by private equity in two basic ways: increasing EBITDA and  increasing the EBITDA multiple. 

Although most innovation has a three-year or longer time horizon, How Might’s methods can affect exit value much more quickly.  They can begin to contribute to EBITDA in under six months through ‘quick win’ innovations and can increase the potential EBITDA multiple in 45-90 days through significant enhancements to the growth story.

How Might is an innovation specialist. It delivers innovation in products, services, marketing, brands, business models and other areas with a unique approach that is results-driven, focused, fast, engaging, efficient and cost-effective.

How Might creates an innovation network specifically for each new challenge. It brings together the best possible team of customers, client staff, business partners, suppliers, investors and experts and gets them to collaborate on its web-based platform to create great innovations. As well as recruiting people specifically for each challenge, How Might maintains its own regular network of world-class, independent experts in fields as diverse as business strategy, marketing, branding, design, technology and finance. Our leading network members typically have a background with one or more of the top companies or consultancies in their field - including, for instance, Accenture, American Express, Diageo, Futurebrand, GE, McKinsey, Millward Brown, Unilever and Wolff Olins - and at least 10 years of senior-level experience.

How Might has been successfully innovating with European and global clients since 2005 and has co-created groundbreaking strategies , brands and propositions for target markets that include mass consumer, parents, youth, 50+, investors and niche B2B. The results have included a strategy to add over £40 million to annual profits through addressing a fundamental market shift, a brand which took a client to the FTSE 100 and consumer propositions which are now being rolled out in at least five European countries.