We help you innovate in products, services, business models, brands and marketing by forming on-line people networks.

Our core belief is simple - that innovation comes from people. 

We have developed a set of processes, methods, systems and tools to bring large numbers of people together to create great innovations which respond to defined business objectives.  These are based on the thinking and methods of some of the world’s largest and most innovative companies, completely re-engineered to take advantage of the unique possibilities of the on-line environment.

Our networked structure and wide range of contacts means that we have extraordinary access to some of the best independent thinkers in a broad range of fields. Given any innovation challenge, we can almost instantly form ‘all-star’ expert teams with more than 10 years of experience in each of strategy, marketing, branding, technology, finance and design.

The results can be extraordinarily impactful innovation, delievered much more rapidly and at a fraction of the cost of traditional approaches.  A typical How Might project brings together hundreds of customers, staff, partners, suppliers, experts and others, is completed within 45-90 days and costs up to 80% less than a comparable traditional innovation process.

We can work with companies and other organisations anywhere in the world.  Our largest clients are members of the FTSE100 and the Eurotop 100 and our smallest is a one-year-old startup.  What they have in common is a desire to innovate.